^ array:3 [ "code" => 1 "data" => array:7 [ "id" => "515" "title" => "新式茶饮，商标保护不容忽视！" "content" => "<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">奶茶，被视为当代年轻人的“续命神器”，在不知不觉间，已经喝出千亿市场规模，甚至还喝出了上市公司。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">随着新式茶饮行业的日渐壮大，各品牌也对其知识产权的保护越来越重视。根据新式茶饮行业商标品牌大数据分析，该行业有效商标注册量增长势头持续强劲，多家知名茶饮品牌还采取全类注册的形式保护商标。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p><section><section><section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px;"><span style="font-size: 18px;"><strong style="letter-spacing: 0.544px;">柠檬茶的崛起</strong><br/></span></p></section></section></section></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">今年夏天，柠檬茶饮品凭借着清爽健康的定位，在一票奶茶中异军突起。各大品牌纷纷推出柠檬茶单品，比如：喜茶推出4款经典柠檬茶、奈雪推出霸气柠檬、沪上阿姨推出暴打绿柠等等。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">而专做柠檬茶的品牌“丘大叔”，也迎来了高光时刻。从2018年创立至今，“丘大叔”采用全直营模式，开店逾100家，并且在去年1月完成过亿元的Pre-A轮战略融资。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">查询中国商标网发现，该品牌不但申请了品牌商标“丘大叔”，还申请注册“丘大妈”、“丘大姑”、“丘大爹”、“丘大娘”等数十个关联商标，构建了周密的商标护城河。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><img src="/static/upload/images/common/2021/09/28/1632817193990241.png" title="1630636044.png" alt="1630636044.png" width="600" height="215"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><span style="font-size: 12px; color: rgb(127, 127, 127);">【图源：中国商标网】</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">不仅如此，丘大叔还设计非常显著的品牌IP形象——卡通人物丘大叔，并且对饮品包装进行创意设计与专利申请。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">如今企业的知识产权意识不可谓不强，但是在前些年头，商标侵权、商标抢注现象也曾泛滥成灾，不少品牌深受其害。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><span style="font-size: 18px;"><strong>奶茶圈的真假“李逵”<br/></strong></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">作为中端奶茶代表的益禾堂，凭借着烤奶出圈，捕获了一票吃货的心。但随着品牌的做大，市场上“溢禾堂”，“益泷珠烤奶”也陆续登场，与正牌抢夺市场；另一代表古茗奶茶也不例外，曾被人恶意注册近似商标。经过长时间的打假和商标维权行动，共整改及关闭全国侵权门店500余家。目前古茗科技公司申请并注册近300件商标，其中包括“古茗”、“古小茗”、“右茗”等商标，进行了防御性保护。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">还有初代网红鹿角巷，由于品牌在创立之初缺乏商标意识，出现了现象级的商标集体抢注事件，其中包含2000多个公司与个人，申请注册5000多个“鹿角巷”商标。据统计，目前各地的鹿角巷有95%是假的。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><span style="font-size: 18px;"><strong style="color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px;">商标保护不容忽视</strong></span></p><p style="margin: 0px 5px; padding: 0px; white-space: normal; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; background-color: rgb(255, 255, 255); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">随着新式茶饮领域的崛起，恶意抢注、近似商标注册等各种侵权行已成为了企业品牌发展壮大的“拦路虎”。大多数品牌也是在中招后才学会自我保护，提高防御意识。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Helvetica Neue", "PingFang SC", "Microsoft Yahei", 微软雅黑, STXihei, 华文细黑, sans-serif; white-space: normal; background-color: rgb(255, 255, 255);"><span style="font-size: 18px;">其实不仅是新式茶饮领域，各个行业的品牌都得对商标保护重视起来，毕竟随着品牌的壮大，受到的侵害不仅仅是直观层面上的经济损失，还有品牌形象、商誉等隐形价值，不利于企业的长远发展。</span></p><p><br/></p>" "create_time" => null "update_time" => null "is_handle" => "1" "is_ai" => "0" ] "msg" => "success" ]